PRESS

NEW YEAR’S RACE, BACK ON PACE,
WITH LACES TIGHT INTO THE L.A. NIGHT

2nd Annual Downtown ½ Marathon, 5k, and Kid’s Fun-Run

A Global Attraction, Expects 10,000 to Open New Year Weekend with a Healthy Stride

LOS ANGELES Elite and novice runners, family, friends, and spectators from Southern California, across the States, and from around the Globe, are set to open the new year with health and fitness in mind as part of the growing popularity of the 2nd Annual New Year’s Race – “Los Angeles at Night” ½ Marathon, Resolution 5K, and Kids Fun Run in Downtown Los Angeles. The running event is a public spectator event and is scheduled for Saturday, January 4th, 2014 at 7pm.

“With over 5,000 runners already pre-­‐registered for the race, we expect over a thousand more to register by the day of the race event,” said Julio Garcia II, Race Director for the New Year’s Race. “This year we welcome the surprise of an increased attraction of runners from around the world,” added Garcia II.

Over 50 New Year’s Race – registered participants from around the globe include countries from:

Brazil

12

New Zealand

3

Denmark

1

Canada

12

Singapore

3

France

1

Australia

10

Switzerland

3

Iceland

1

Indonesia

6

United Kingdom

3

Italy

1

Finland

4

Japan

2

Norway

1

Argentina

3

South Africa

2

Puerto Rico

1

Mexico

3

China

1

Thailand

1

“Promoting health, fitness, running, and exercise all while enjoying the beauty of the City of Angels at night is a great way to kick off and set the pace for the new year,” stated New Year’s Race Ambassador and Marathon Athlete Nadia Ruiz-­‐Gonzales, who was recently honored for her achievement earlier this year as being the youngest female to run 100 marathons as recognized by the Guinness World of Book Records.

Now in its second year, the New Year’s Race welcomes Fitness Ambassador Mr. Tonnell Rodrigue to help further the importance of health and fitness in Los Angeles. “Living a healthy lifestyle incorporating fitness, cardio and weight training into the mix, makes life more enjoyable. I want to inspire fellow Angelenos, especially young kids and anyone who wants to live a healthier life to jump start the new year by participating in the 2014 New Year’s Race in Los Angeles,” said Tonnell Rodrigue, New Year’s Race Fitness Ambassador.

Two of the top main attractions for the New Year’s Race ½ Marathon course are the Taiko Drummers, who will be placed along Cesar Chavez Ave. at the entrance of the Chinatown Dragon monument, and the experience of running inside and through Dodger Stadium.

The 5km & ½ Marathon will start at 7pm at the intersection of 7th Street and Grand Ave., while the Kid’s Fun Run will start at 5pm at 12th Street and Flower Street both in Downtown Los Angeles. All races will have a finish line and celebration zone located at 1220 S. Figueroa Street in Downtown Los Angeles near L.A. Live. All participants will be awarded a finisher’s medal souvenir. Registration will end until capacity is reached.

The Health & Fitness Expo component of the New Year’s Race will begin on Friday, January 3rd, 2014 from 9:00am, and conclude on Saturday, January 4th, 2014 at 5pm at the Millennium Biltmore Hotel located at 506 S. Grand Avenue, Los Angeles, CA 90071 inside both the Biltmore Bowl and Regency Rooms.

“It is exciting to know that the New Year’s Race – Los Angeles at Night is rapidly becoming a local tradition and a world-­‐wide attraction for local families and holiday visitors from abroad,” added Robert Larmore, Race Director, New Year’s Race.

Official sponsors of the inaugural New Year’s Race are Clif® Bar (www.ClifBar.Com), and Sierra Nevada Brewing Company (www.SierraNevada.Com).

The New Year’s Race officially helps the following charities:

A Place Called Home, a not-­‐for-­‐profit organization dedicated to the children of the Greater Los Angeles Area, whose focus is to provide a safe haven and a sense of empowerment to achieve their life-­‐goals. For more information on A Place Called Home, please visit www.APCH.Org

Children from A Place Called Home, have been training for the New Year’s Race: http://www.youtube.com/watch?v=hBq86f86TNw&feature=share&list=UUyGQDUQ yybA8jUvYofXcudQ

Arts in Action Community Charter School, a not-­‐for-­‐profit charter school dedicated to serving students in the community of Boyle Heights with strong academics and arts based education. For more information on Arts in Action Community Charter School, please visit www.ArtsInActionCharter.Org.

Bless your Soles, is a cause that seeks and accepts donations to provide moderately worn athletic shoes to less fortunate men, women, and children with disabilities. For more information on Bless Your Soles, please visit:

http://bless-­‐your-­‐sole.blogspot.com/2013/04/who-­‐is-­‐bless-­‐your-­‐sole.html?m=1

About New Year’s Race, LLC.

The New Year’s Race is a family-­‐oriented health and fitness event for all ages dedicated to encourage a healthy lifestyle, empower youths to stay physically active and to showcase the excitement of Downtown Los Angeles at night. New Year’s Race, LLC is a subsidiary of Jive Live, LLC, a Los Angeles based event-­‐marketing and production company, with extensive experience in the running, and special-­‐event world. Jive Live has produced some of the largest events on the west coast such as, the Red Bull Soapbox Race, Fiesta Broadway, L.A. BIG 5k, Viva Los Dodgers, East Los Angeles Mexican Independence Day Parade and more. For more information about the New Year’s Race, visit www.NewYearsRace.Com.

About Nadia Ruiz-­‐Gonzales the Runner, and New Year’s Race Ambassador

http://nadiatherunner.blogspot.com/

Youngest female to run 100 marathons according to Guinness Book of World Records.

About Tonnell Rodrigue New Year’s Race Fitness Ambassador

Tonnell Rodrigue is the poster child of living a fit lifestyle. He is a 2-­‐time Men’s Physique Champion and inspiration to his fellow teammates and clients. Rodrigue is a NASM certified personal trainer, who serves as a Brand Ambassador for Skin Deep Nutrition and CEO of TruFit Personal Training. Aside from competing in Body Building Competitions, Tonnell Rodrigue is a Fit Model and Personal Trainer at Zero Gravity Fitness in San Dimas, CA.

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REAL ESTATE HEAVEN Signs on as a Sponsor for the New Year’s Race Los Angeles Event
(January 4, 2013. Read more…)

LOS ANGELS CLIPPERS Sponsor the First Ever New Year’s Race in Downtown L.A.
(January 3, 2013. Read more…)

CLIF BAR Announced as Offical Energy Bar and Gel Shot Sponsor at 2013 New Year’s Race
(January 2, 2013. Read more….)

SIERRA NEVADA BREWING CO. Highlighted as Inaugural New Year’s Race Sponsor
(January 1, 2013. Read more….)

THE MILLENNIUM BILTMORE HOTEL Los Angeles Named Official Hotel for New Year’s Race
(July 31, 2012 Read more…)  

THE BILTMORE will also play host to the Health & Fitness Expo
(July 31, 2012 Read more…) 

Downtown Los Angeles to host Inaugural New Year’s Race
½ Marathon NIGHT RACE set to Ring in the New Year! Los Angeles
(April 2, 2012. Read more…)